The world of big business is making daily headlines by “going green” after discovering that what’s good for the planet is also proving good for business.IBM recently announced “Project Big Green,” a $1 billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products.Wal-Mart is adding solar power to more than 20 stores.PepsiCo is buying renewable energy certificates to offset its carbon footprint. Even major banks and energy firms are being asked by shareholders to prove that they, too, are going green.It’s not just the biggest businesses that are attracting new customers and shareholders and reaping huge profits by “going green.” Small businesses also are growing eco-profits by embracing surprisingly inexpensive strategies to add value to their products, services and brand.Consider these innovative examples:- Bob Smith of Mad River Brewing Company in Blue Lake, California, has attracted positive publicity (and new customers) by promoting his efforts to reduce his small firm’s waste output and take other environmentally conscious steps. In turn, he has received welcome positive publicity from the press. “What PR budget? That is our PR budget,” he told the Albuquerque Tribune about “going green” to market his business.- In Florida, Natalie Kelly formed Home Therapy […]

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